Research & Analysis: I conducted extensive user interviews, surveys, and analyzed in-app analytics to understand user pain points and needs. Additionally, I studied competitor apps and industry trends to gather valuable insights. This comprehensive research informed our strategy and ensured we were addressing the most critical issues.

Information Architecture: Based on the research findings, I restructured the web-app's navigation and content, prioritizing features and information according to user needs. This reorganization made the site more intuitive and user-friendly, enhancing overall accessibility and usability.

Wireframing & Prototyping: I designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, I built a high-fidelity, interactive prototype to test the design. This iterative process ensured the final product was well-aligned with user expectations and needs.

Usability Testing/Product Iteration: I conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, I made necessary adjustments to the design, ensuring that it was both functional and accessible.

Visual Design & Style Guide: I developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. Additionally, I created an in-house style guide for the City of Pomona to maintain design consistency in future updates. This guide established clear design and content standards, promoting a unified city brand across all digital platforms.

Project Management: I led multiple design projects and managed internal and external product developments. My hands-on approach and strategic collaboration with vendors were crucial in achieving our goals. By bringing together various departments, I fostered a collaborative environment that reinforced a cohesive city identity and ensured compliance with ADA and WCAG standards.